(616) 325-2865
590 Cascade West Parkway S.E. Grand Rapids, MI 49546



The Original Master Agency

The concept of the SIAA alliance began in 1983 with the creation of the first Master Agency – Satellite Agency Network Group (SAN Group). Smaller independent agencies kept running into roadblocks because of their size, low commissions and access to competitive companies. The idea was to create a Master Agency to help grow these agencies’ reach and profitability.

In 1995, after SAN Group proved it could make smaller agencies instantly big, a group of insurance executives and consultants wanted to repeat this success. Together, they formed a pilot program and worked to lay the foundation of what would become SIAA.